Features:

One-to-One Marketing: Deliver a higher ROI

Personalized interactions with PrintNow's One-to-One Marketing Features

Personalized Marketing or One-to-One marketing is a customer relationship management strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. With our unified tools for variable data print, data list management and promotional codes you can help your customers connect with each target audience.

Here is a quick breakdown of some of PrintNow's One-to-One Marketing features:

• Variable Data Connect
• Data List Management
• Promotional Codes

Variable Data Connect

Variable Data Connect automates the creation of multiple records by mapping data uploaded or purchased online with fields assigned for variable content. The orders downloaded in the PrintNow Order Desk will include the source template with static content online along with the mapped data for offline merging of variable content. Using 3rd party offline desktop software the source template and the data are used to assemble each unique document.

Data List Management

The Data List Management tools in PrintNow will allow your users to upload or purchase a targeted list online. A data map tool developed by PrintNow will ensure data is collected efficiently for merging press ready documents on the back end. The data widget developed by LeadsPlease is an affordable way to offer targeted direct mailing lists dynamically at incredibly fast speeds.

Promotional Codes

The promotional codes in PrintNow are a great way to increase your sales. Just announce the promo code on your site, email campaign or on your newsletter and see your sales increase. Support for monetary value, percent off or free shipping is made available with assigned expiration date, usage limit and minimum subtotal.

Benefits of PrintNow's One-to-One Marketing Features

Exceptional Results - Applying the powerful personalization capabilities of One-to-One Marketing yields exceptional results for our clients. One-to-One Marketing solutions can help you produce more effective and profitable communications campaigns. Through these value-added services, they become long-term strategic partners - a significant advantage in any competitive environment. Increases sales and maximizes ROI for communication budgets, enjoy higher response rates, increased profits, and more lucrative customer relationships.

Experian: Our Data Source - Our mailing leads data is provided by our partner Experian, the respected global information services company through a Data widget provided by LeadsPlease. The Experian-provided data is hosted on database servers using proprietary systems to enable you to quickly and accurately find the potential customers you are looking for.

Increase Sales - A great way to increase your sales is offer promo codes to your existing or potential customers. Just announce the promo code on your site, email campaign or on your newsletter and see the sales increase 100-500% easy!