Coronavirus and it’s effect on your print business
With the Coronavirus impacting the entire world and shutting so many businesses down the economic impact is one of the largest concerns facing many printing businesses and their employees. Working remotely is becoming commonplace now as country leaders are hoping to reduce the spread of the virus. The harder hit businesses are those print shops that rely on their brick and mortar stores or in-person sales. While this whole virus scare can be a cause of worry there are ways to help solve some of the concerns when it comes to your business growth. Now is the time to think more about your web to print services and how you can offer online solutions that can support the same goals of your retail store. You can turn this panic into a plan to come out stronger and better once everything has returned to calm.
Here are some steps you can take now to help bring peace to your print business while things seem to be at a standstill.
Focus on Your Employees:
Your employees are the ones who have helped you build your business to what it is today, you’ll want to help ease their concerns and communicate goals and plans during this time. If need be you may ask employees who can afford to work part-time while things are slow to do so, which helps prevent job loss and still maintains your business. This is also a great time to allow for planning and training, you can brainstorm ways to increase your online business growth and areas for working remote.
Communicate with Your Customers:
No matter if you have reduced your business hours or shut down temporarily, you need to stay connected with your customers. You can expand your in-house services to online products through video conferences & calls. Be sure to send email communications to your customer list so they know your hours and all the virtual ways you may help them by offering web conferencing and even delivery services.
Create a Disaster Preparedness Plan:
It will help you to tackle things straight on and think logically about how you can be prepared to handle the economic impact of all of this to your business. Think about how you will communicate with your staff and your customers. Decide how you will handle possible lay-offs, pay-cuts or payroll constraints. Understand the impact of delays with your supply chain. Help your customers rest easy to know you are still there for them and will provide the best and safest service to ensure you can maintain some of your current business and future growth.
Learn from the Situation:
Disaster preparedness is usually the last on the list for many businesses when it comes to planning and strategy. In general, we don’t like to think about calamity and what could go wrong so now is a good time to understand what it takes to plan for disruptions in your business. You can use this downtime to review your business goals and plans. This is a great time to think about how to stabilize your revenue and resources as well as ensure your business is future proof. It may encourage you to understand the ins & outs of allowing employees to work remotely in emergencies and help you learn how to relate to customers better through online communications and sales. It should certainly assist in outlining your e-commerce plans and establish awareness for your online presence. This is a great time to think about your IT and your web-to-print solutions to help decide if your current systems are working well for you in both online and offline sales.
The biggest focus is to stay healthy & safe as well as do your best to maintain a positive outlook. Let this be a time to value your loved ones, friends and your business.