The journey

Before founding Prologic Inc in 2003, I spent 15 years navigating the transformation of the printing industry from traditional methods to digital innovations. As print automation became essential for growth, I led a groundbreaking project that developed variable data applications, merging database information with PDF files and revolutionizing in-store signage automation for grocery retailers nationwide.

After a year of development and remarkable success, I faced a pivotal decision. While print providers were adapting to digital workflows, customers increasingly sought online solutions. Despite the internet's rapid evolution, my employer was not positioned to embrace this change.

This situation presented a calculated risk—exchanging security for potential—alongside my co-founder and programmer, John Hamilton. With modest initial funding sufficient for our first year, we developed an innovative online print solution and began building our customer base. We pioneered "web-to-print" software at a time when many printers viewed the internet as competition rather than an opportunity.

Our journey included challenges. By 2007, tensions in our partnership coincided with the Great Recession, which significantly reduced the printing industry's economic footprint. Divergent visions required a complete restructuring, after which I continued leading a newly founded PrintNow Technologies Inc with a newly formed team.

Today, Brian Maxwell and I guide a talented global team of designers and developers who advance PrintNow's mission daily. We partner with a diverse range of print providers—spanning digital, wide format, packaging, and beyond—all united by the common goal of maximizing web-to-print success. While our platform remains adaptable and innovative, we maintain an unwavering focus on what truly matters: empowering people to achieve their goals in an ever-evolving print landscape.

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Todd Gordner
Founder of PrintNow